Logo Design

Web Design Sri Lanka of Lakpura Solutions (Pvt) Ltd, in its numerous projects of logo designing, focus on to generate instant public recognition with each and every end product. Your logo, most probably, will have only a fleeting moment to capture the eye of your potential audience: no one would stand still to decipher your logo. Pass the message swiftly.

What is a logo?

A logo (ideogram) is a graphic emblem used mainly by the business entities and organizations with a view to generate instant public recognition. A logo embodying a business entity represents its brands or corporate identities.

Logos are used even by the individuals in their attempts to promote public recognition of their public identities.

Milton Glaser describes a logo

A logo is either a series of words or an image that attempts to represent an institution or an individual in a way that is symbolic in some cases or parallels the person’s identity. If it’s for an individual, the logo is very often for their name itself. On the other hand, some logos are abstract, and others use literature or words to achieve their effect. In any case, what logos attempt to do is synthesize an individual or institution into an understandable visual form.

What are the basic types of logos?

Logos, with the concept of instant public recognition are designed either with purely graphics; or purely the title or name (wordmark) of the brand or organization; or by a consummate combination of both graphics and wordmark.

These are merely basic logo types: a generalization. In fact the possibilities in logo designing are infinite.

Will a strictly graphic logo brand my company?

Yes, strictly a graphic logo is able brand your company provided the underlying concept is encapsulated. This is where our designers at Web Design Sri Lanka of Lakpura Solutions (Pvt) Ltd, rise to the occasion. All you have to do is talk to us, tell us of your ideas, intimate us with your concepts of your company, pour your heart out on your products. Then on we will take off to conceptualize and design your logo.

One of the most famous strictly graphic logos that generate unmistakable instant recognition is the logo of Apple Inc. A pure image of a fruit already subjected to a mouthful of the first bite: Apple. The logo of the image sans wordmark since in its first day of light has been in glory promoting Steve Jobs’s Apple Computers. The very first logo of Apple Computer Co. was an illustration of illustrious Isaac Newton sitting under an Apple tree designed by Jobs and Wayne in 1976. The drawing also featured a wrap around banner with wordwork ‘Apple Computer Co.’ The first Apple logo was discarded and a new logo of multicolored apple was introduced by one Rob Janoff, professional designer. The apple tree, the landscape and the wrap around ribbon of wordmark were all killed. Even the illustrious Isaac Newton was unceremoniously dismissed. All that remained was the fruit of Apple. Even from that a good bite was taken off. But then that was not a fickle ripple: it was the birth rainbow apple. Apple computers went on to follow up the groundbreaking Mackintosh with its innovations: Pods, QuickTime, etc.

Many a speculations arose with the introduction of eccentric yet eye-catching logo of the colorful bitten Apple. One was prompt to declare the new Apple logo commemorated the discoveries of gravity (the apple) and the separation of light (the colors) done by Isaac Newton. The die hard Christians proclaimed the logo was a tribute to the ‘fruit of the Tree of Knowledge’ in Adam and Eve’s story. Another noted that the ‘rainbow colored’ Apple logo symbolized the color capability of the Apple II computer. Author Sadie Plant [Zeroes and Ones] and some others reminded the new logo is a homage to Alan Turning, the father of modern computing, who refused to be anything less than innovative even in suicide: he had a killer bite off a c